Winnebago County, WI Sees 157 Home Flips with 36.9% Average Gross ROI in July 2026
With an average gross profit of $71,000 per property, residential real estate investors in Winnebago County are finding substantial returns and efficient capital turnover.
County Overview
Winnebago County, Wisconsin, demonstrated a robust residential real estate flipping market in the 12 months leading up to July 2026, with a total of 157 homes identified as flips. A flip, according to BatchData's Flip Activity Report, is defined as a residential property bought and resold within a 12-month period. These investor activities in Winnebago County generated a significant average gross profit of $71,000 per flip. This translated into an impressive average gross ROI of 36.9%, showcasing the potential for substantial returns on capital invested in the region.
The efficiency of these operations is further highlighted by an average time to flip of 164 days. This quick turnaround, just over five months, indicates that investors are effectively managing renovation and resale processes, minimizing holding costs and maximizing capital velocity. For real estate investing professionals, this metric signals a dynamic market where properties can be acquired, improved, and sold relatively swiftly.
Winnebago County's performance positions it as a key market within Wisconsin. The county ranks #6 among the state's 70 counties for residential flip volume, making it one of the top performers. Its 157 flips represent 3.6% of Wisconsin's total of 4,365 residential flips. This notable share underscores the county's contribution to the state's overall investor-driven housing activity and its attractiveness to those seeking profitable opportunities.
Local Market Context
The average gross profit of $71,000 in Winnebago County is a compelling figure for investors, indicating healthy margins before accounting for renovation, holding, and selling costs. This level of profit signals that properties are being acquired at values that allow for significant value-add through rehabilitation, ultimately appealing to strong buyer demand. The average gross ROI of 36.9% further reinforces this, suggesting that for every dollar invested in the purchase price, investors are seeing a substantial return. This gross ROI is a critical indicator for evaluating the initial financial viability of flip projects in the market.
The average days to flip, at 164 days, places Winnebago County's flip activity firmly in the "fast" hold length category, typically defined as within six months. This rapid cycle contrasts with properties held for 6-12 months, indicating a market where properties are moving quickly through the renovation and resale pipeline. For both mom-and-pop landlords and larger institutional investors, this speed can be a major advantage, allowing for more frequent capital deployment and higher annual returns on investment.
While Wisconsin recorded 4,365 residential flips and the national market saw 341,944 flips during the same period, Winnebago County's consistent activity and strong profitability metrics distinguish it. Its #6 ranking within Wisconsin, despite being a smaller geography compared to some of the state's most populous areas, suggests an outsized presence in the flipping sector. This indicates that factors beyond sheer population size, such as local economic conditions, housing stock availability, and buyer demand for renovated homes, are driving investor interest.
BatchData's property search and market reports provide granular insights like these, enabling investors to make data-driven decisions. The consistent flip activity, strong gross profits, and rapid capital turnover in Winnebago County highlight it as a robust market for residential property rehabilitation. These trends signal a healthy environment where investor capital is actively deployed and efficiently recycled, contributing to the revitalization of the housing stock.
The data from Winnebago County serves as a valuable benchmark for other regional markets. Its ability to sustain an average gross profit of $71,000 and a 36.9% gross ROI, alongside a swift 164-day average flip period, makes it a noteworthy area for those looking to engage in or expand their real estate investing portfolios. This activity not only benefits individual investors but also contributes to the broader housing market by improving inventory and meeting buyer demand for updated homes.