Wilson County, TN Sees 194 Home Flips with Average 24.2% Gross ROI
Wilson County, Tennessee, recorded 194 residential home flips over the trailing 12 months as of July 2026, generating an average gross profit of $93,000 per flip and a gross return on investment (ROI) of 24.2%. These figures position Wilson County as a significant, though not dominant, market for real estate investors focusing on value-add strategies within the state.
County Overview
Real estate investors in Wilson County completed 194 home flips in the 12 months leading up to July 2026, reflecting consistent activity in the local housing market. Each of these transactions involved purchasing and reselling a residential property within a 12-month period, a common strategy for capital appreciation through renovation and quick turnaround. The average gross profit for these flips stood at an impressive $93,000, indicating substantial financial upside for successful projects. This profit translates to an average gross ROI of 24.2%, a key metric for investors evaluating the efficiency of their capital deployment. Crucially, this gross ROI excludes rehab, holding, and selling costs, representing the raw margin generated from the property's purchase and resale prices.
The pace of investment in Wilson County also highlights its efficiency. Homes were held for an average of 171 days before being resold, underscoring a relatively quick capital turnover for investors. This timeframe signals a dynamic market where properties can be acquired, improved, and brought back to market without extended holding periods that can erode profitability. According to BatchData's Flip Activity Report, Wilson County's 194 flips account for a 1.4% share of the total 13,552 flips recorded across Tennessee during the same period. This places Wilson County at #12 among Tennessee's 95 counties for flip volume, demonstrating its role as a moderately active hub for real estate investing.
Local Market Context
Wilson County's flip activity, while not leading the state in raw volume, demonstrates a robust local market for investors. With 194 homes flipped, it ranks #12 out of 95 counties in Tennessee. This position suggests a balanced market, not oversaturated with large-scale institutional activity but still offering ample opportunities for both seasoned investors and mom-and-pop landlords. The county's 1.4% share of Tennessee's total flip volume (13,552 flips) indicates its contribution to the state's overall investor landscape. While the national total for flips reached 341,944 during this period, Wilson County's activity provides a localized picture of investor sentiment and market dynamics.
The average gross profit of $93,000 per flip in Wilson County signifies healthy margins that can attract further investment. This substantial profit, paired with an average gross ROI of 24.2%, makes the market appealing for those seeking to maximize returns on their capital. For investors, these figures suggest that well-executed renovation projects can yield significant financial benefits, even after accounting for various operational costs. The relatively fast average days to flip, at 171 days, further enhances Wilson County's attractiveness by allowing investors to cycle their capital more frequently. This quick turnaround is a crucial factor for optimizing cash flow and scaling operations.
Compared to broader state and national trends, Wilson County's flip market appears to track in line with general investor interest in profitable, efficient markets, rather than diverging significantly. Its volume of 194 flips is commensurate with its ranking, suggesting a steady, rather than outsized, presence in the Tennessee market. Investors looking to identify specific properties for flipping can leverage property search tools and property datasets to pinpoint opportunities, while tools like automated valuation (AVM) can help in assessing potential resale values. The consistent performance metrics observed in Wilson County highlight its potential for sustained investor engagement, making it a market worth monitoring for those interested in residential property redevelopment.