Florence, WI Home Flips Yield 60.1% Average Gross ROI in July 2026
Real estate investors in Florence County, Wisconsin, recorded 8 residential home flips in the 12 months leading up to July 2026, generating an average gross profit of $65,000 per flip. This activity underscores targeted investment opportunities within a smaller market, where robust returns are achievable despite lower transaction volumes.
County Overview: Flip Activity and Profitability
Florence, WI, saw 8 homes bought and resold within a 12-month period, indicating a focused segment of real estate investing activity. According to BatchData's Flip Activity Report, these residential flips achieved an average gross profit of $65,000. This figure represents the profit before accounting for rehabilitation, holding, or selling costs, highlighting the potential for significant returns on capital deployed in the county. The average gross ROI stood at an impressive 60.1%, signifying a strong return on the initial purchase price for these properties.
The speed at which capital turns in Florence County's flip market is also notable, with an average of 147 days to flip a property. This relatively swift turnaround suggests efficiency in renovation and resale processes, allowing investors to recycle their capital for new opportunities more quickly. Such a hold length, falling under the "longer hold" category (6-12 months), typically allows for more substantial renovation work that can justify higher resale values and gross profits. For investors, understanding these dynamics is crucial for project planning and financial forecasting. The blend of healthy gross profits and moderate hold times makes Florence an interesting market for those seeking specific, high-margin projects rather than high-volume turnover.
Local Market Context and Investor Implications
While Florence County's 8 home flips represent a smaller overall market, its performance within Wisconsin provides important context for real estate investors. Florence County ranks #52 of 70 counties in Wisconsin for flip activity, accounting for 0.2% of the state's total of 4,365 flips. This indicates that Florence is a comparatively niche market, where opportunities are likely more localized and require a deeper understanding of specific property attributes and buyer demand. The national context further amplifies this, with 341,944 flips recorded across the U.S. during the same period, underscoring Florence's position as a low-volume, high-yield environment.
For real estate investing strategies, the relatively high average gross ROI of 60.1% in Florence County, despite its low flip volume, suggests that successful investors are identifying and executing on specific value-add opportunities. This could imply a market where undervalued properties can be acquired and significantly enhanced, or where local demand for renovated homes supports premium pricing. Investors looking for less competitive markets where individual project quality can drive substantial returns may find Florence County appealing. The lower volume also means that detailed property data and local market intelligence are even more critical for identifying viable flip candidates and ensuring profitable exits. BatchData's comprehensive property data API can provide the granular insights needed to uncover these specific opportunities, from purchase prices and resale values to detailed property characteristics.
The average 147 days to flip also offers a strategic advantage. It allows investors enough time for meaningful improvements without tying up capital for excessively long periods. This balance of renovation time and capital turnover can be attractive for small landlords and individual investors who may not have the capacity for high-volume operations but are seeking strong returns on carefully selected projects. Understanding these local market nuances is essential for any investor considering Florence County, encouraging a strategy focused on quality and targeted value creation over sheer quantity. The unique characteristics of Florence demonstrate that profitable flipping opportunities are not exclusive to high-volume metropolitan areas but can be found in smaller, well-understood markets.