Shawano, WI, Records 13 Residential Flips with a 0.3% Average Gross ROI in July 2026
Shawano County, Wisconsin, saw just 13 residential properties flipped within a 12-month period ending July 2026, according to BatchData's Flip Activity Report. These transactions yielded an average gross profit of $669 per flip, translating to an average gross ROI of a modest 0.3%, indicating a market with limited immediate returns for investors.
County Overview
Residential real estate investing in Shawano County, Wisconsin, demonstrated a contained level of flip activity in the period leading up to July 2026. Data from BatchData shows a total of 13 homes were bought and resold within 12 months, signaling a niche market for property investors focused on rapid turnaround strategies. This volume places Shawano County at #39 among Wisconsin's 70 counties, representing a 0.3% share of the state's total flip activity.
The financial performance of these flips in Shawano County reflects a challenging environment for profitability. The average gross profit per flip stood at a notably low $669. This figure, when measured against the initial purchase price, resulted in an average gross ROI of just 0.3%. This indicates that while properties are being turned over, the margins before accounting for rehab, holding, and selling costs are exceptionally constrained. Despite the modest profit margins, the average days to flip for these properties was 55 days, suggesting a relatively quick capital turnover for the specific properties that are flipped. This rapid turnaround implies that investors, when engaging in flips in this market, are moving properties through the sales cycle efficiently, even if the gross financial upside is minimal.
Local Market Context
Comparing Shawano County's flip activity to broader trends reveals its distinctive position within Wisconsin and the nation. With 13 homes flipped, Shawano County's volume is a small fraction of Wisconsin's total of 4,365 flips and a minuscule proportion of the national total of 341,944 flips for the same period. This low volume is partially attributable to the county's relative size, but the financial metrics provide deeper insight into its market dynamics.
The most striking characteristic of Shawano County's flip market is its average gross ROI of 0.3%. This figure is significantly lower than what investors typically seek in flip projects, where gross ROIs often need to be substantially higher to absorb renovation costs, taxes, insurance, and other holding expenses, and still deliver a net profit. For investors, this exceptionally low gross ROI suggests that successful flipping in Shawano County likely relies on acquiring properties at deep discounts, undertaking very low-cost renovations, or pursuing strategies where the primary value is derived from sources other than a significant purchase-to-resale price appreciation. The short average hold length of 55 days could indicate that the properties being flipped require minimal improvements or are sold quickly due to specific market conditions or buyer demand, even at tight margins.
For real estate investors evaluating opportunities, Shawano County's data points to a market where the potential for substantial gross profit from flips is limited. While the rapid average days to flip indicates efficiency in moving properties, the extremely low gross ROI of 0.3% suggests that traditional rehab-and-resell models aiming for high returns may face significant hurdles. Investors considering this market would need to conduct rigorous due diligence on acquisition costs and potential value-add strategies to identify any viable opportunities, as the current data suggests a high degree of precision is required to achieve profitability in residential flipping here.